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Case Study — Live at crcoffeenola.com

Where antique craft meets
modern coffee brand.

CR Coffee Shop is a multi-location New Orleans coffee company — four shops, a wholesale roasting operation with Coast Roast Coffee, and a flagship on Magazine Street with a private event space. CoreRail built its entire web presence from the ground up.

The Problem

CR Coffee had outgrown its original web presence. Four locations, a wholesale program, online ordering, a private event space, a rewards program, and a growing news footprint — all needing a home that actually reflected the brand. There was no individual location pages, no SEO strategy, no way to surface the wholesale program, and no content hub for press and news.

The Solution

CoreRail built a complete static website — 33 HTML pages — with individual location pages for all four shops, dedicated pages for each coffee blend, a wholesale lead generation section, a private event space page for the Crescent Room, a news section with seven published articles, and Square Online integration for ordering and e-commerce. Full local SEO with Schema.org markup on every page.

Scope of delivery.

4 Location Pages
33 Total Pages
7 News Articles
6 Coffee Blend Pages

A complete coffee brand online.

Not a template. A purpose-built site for a multi-location coffee operation.

Multi-Location Pages

Four dedicated location pages: Magazine Street (flagship), St. Roch Market, Old Metairie, and MSY Airport. Each with address, hours, directions, and location-specific photography. A central locations hub with live hours display.

Online Ordering & E-Commerce

Square Online integration for pickup ordering at Magazine Street and Metairie Road. Separate e-commerce for shipping coffee beans, gear, and merchandise nationwide. Clear CTAs throughout the site driving online orders.

Coffee Blend Pages

Dedicated pages for each signature blend: Streetcar (medium roast), French Roast (dark), St. Roch Blend (coffee & chicory), Espresso, Cold Brew Blend, and specialty drinks. Roasting story featuring antique 1910s Royal No. 6 drum roasters on the Mississippi Gulf Coast.

Wholesale & Crescent Room

Wholesale lead generation page targeting restaurants, offices, and retailers with volume options and inquiry forms. Crescent Room private event space page for the Magazine Street location — seats 8, conference table, presentation TV, complimentary coffee service.

News & Press

Seven published articles covering events, community partnerships, and industry news. Dedicated press page archiving media coverage. Content strategy for long-tail SEO and fresh indexing signals.

Local SEO & Schema Markup

Schema.org structured data on every page: CafeOrCoffeeShop, Organization, FAQPage, BlogPosting, Product. Individual location pages with NAP consistency for Google Business Profile alignment. Open Graph and Twitter Card tags. XML sitemap. Google Analytics integration.

Technology
HTML5 CSS3 Vanilla JavaScript Cloudflare Pages Schema.org Square Online Google Analytics
The site is live at crcoffeenola.com

Need a web presence that matches your brand?

CoreRail builds websites for coffee shops, restaurants, and hospitality businesses. Not templates. Purpose-built sites.

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