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Case Study — Live at strochmarket.com

Where historic spaces meet
modern web presence.

St. Roch Market is a 150-year-old New Orleans food hall — ten independent vendors, a full bar, and a community gathering space at 2381 St. Claude Ave. CoreRail built its entire public-facing web presence from the ground up.

The Problem

St. Roch Market was running on a dated Squarespace site that couldn't handle individual vendor pages, event listings, or online ordering. Vendors had no web presence beyond the market's main page. There was no blog, no SEO strategy, and no way to book private events online.

The Solution

CoreRail built a complete static website — 28 HTML pages — with individual vendor pages featuring full menus, a weekly events section, a private events booking page (capacity 200, dedicated St. Roch Butler service), eight published blog articles, and direct online ordering integration through GetSauce. The site handles 301 redirects from every old Squarespace URL so nothing breaks.

Scope of delivery.

10 Vendor Pages
28 Total Pages
8 Blog Articles
150 Years of History

A complete web presence.

Not a template. A purpose-built site for a 150-year-old food hall.

Individual Vendor Pages

Ten dedicated pages: Aritza's Kitchen (Cuban), CR Coffee, Dolma (Egyptian), FRSH Juice, Laksa (Burmese & Malaysian), Lin's Poke & Sushi, Olive & Co (Charcuterie), Padrona (Italian), Roch's Reprieve (Full Bar), and Salted Pearl Oyster Bar. Each with hero photography, full menus, and vendor stories.

Online Ordering

GetSauce integration for food ordering directly from vendor pages. Square gift card sales integration. Clear CTAs throughout the site driving online orders.

Events & Private Booking

Weekly recurring events: Happy Hour (M–F, $1 oysters, $4 drafts, $7 cocktails), Trivia Mondays, Wine Tasting Thursdays, $5 Mimosa Brunch (Fri–Sun). Private events page for venue rental up to 200 guests.

SEO & Schema Markup

Schema.org structured data on every page: FoodEstablishment, Restaurant, BlogPosting, ItemList, MenuItem. Open Graph and Twitter Card tags. Comprehensive XML sitemap. Proper canonical URLs.

150-Year History Timeline

Interactive about page documenting St. Roch Market from its 1875 founding as Washington Market through WPA-era renovations, Hurricane Katrina damage, and the 2015 reopening. Archival imagery and editorial narrative.

Responsive & Performant

Fluid typography with CSS clamp(). Intersection Observer animations. Parallax scrolling on hero sections. Mobile-first responsive design. Cloudflare Pages deployment for edge caching.

Technology
HTML5 CSS3 Vanilla JavaScript Cloudflare Pages Schema.org GetSauce Square Gift Cards
The site is live at strochmarket.com

Need a web presence that matches your space?

CoreRail builds websites for food halls, markets, and hospitality businesses. Not templates. Purpose-built sites.

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